More Boston Pizza

Posted: May 15, 2012 in Uncategorized

Other than Suldog’s  (a real Bostonian) comment  on my previous post, that Boston was NOT the place for good pizza, I received this comment from Drew, on behalf of Boston Pizza

Drew – on behalf of Boston Pizza says:

Morning
After reading your write-up, we just wanted to reach out and let you know that we always appreciate the feedback. I work on the marketing team at Boston Pizza International and wanted to send along a quick note to answer any questions and provide some feedback

With the overwhelming use of social media these days, it gives us a great opportunity to receive feedback (good or bad) in new forums like this. As with any feedback, please know that it is shared with the larger team.

With regards to our All Meat Wings, yes, they’re a new product that are now available nationwide. Along with several new sauces and flavours, these are an alternative to those Guests who don’t wish to have our traditional wings, but are still looking for a great chicken appetizer in a variety of ways (from extra spicy hot sauce to non-traditional dry rubs). Of course, we still do offer traditional chicken fingers too.

As for the history of the company, yes, we’ve received a few questions about this one over the years. The restaurant started out in Edmonton, Alberta in 1964 when Greek immigrant, Gus Agioritis, opened the Boston Pizza & Spaghetti House. After owning several locations, Jim Treliving and George Melville purchased the chain in 1983 and together, they’ve grown the franchise into what it is today. With over 340 locations in Canada, we’re officialy Canada’s #1 casual dining restaurant with two concepts under one roof (a family friendly dining room & sports bar).

To one of the follow up comments, yes, people often ask “why Boston?”. To answer, the Agioritis family were big fans of the success & history of the city of Boston. Great teams & great food. It was “the big leagues”. To find out more info about our history, please visit http://www.bostonpizza.com/assets/mediacentre/documents/pdf/Boston_Pizza_-_Company_History.pdf

As for the hockey programs, last year when Montreal & Vancouver lined up against Boston in the playoffs, we renamed our restaurants accordingly. We’ll admit that as much as our history connects us to the city of Boston, we’re passionate hockey fans and will do just about anything to help cheer on the home Canadian team.

Once again, we thank you for sharing the feedback. Ultimately, it’s comments like this that helps us shape the development of future programs. We’re huge supporters of the online open dialogue. Of course, if you ever have any questions or wish to chat about things further, please don’t hesitate to email us (campbelld@bostonpizza.com) and we’d be happy to chat.

Thanks,

Drew

Of course, being the polite girl that I am, I feel obliged to respond.

Dear Drew,

First off,  wow. I can’t believe that you guys actually troll the internet to search out mentions of yourselves and post such all encompassing comments to a blog that attracts approximately 10 readers on a good day.

Thank you BP for “reaching out”. On the other hand, whatever for?

As for the all meat “wings”, I get that some people are not fans of wings. I’m one of them. Seems like way too much work for so little reward.

But.

All meat wings? They already exist you know, have a long time now; they’re called:  NUGGETS.

Yours are elongated nuggets, but nuggets just the same. And as you so helpfully pointed out, the chicken fingers are still available, so what’s the point? Granted, I’m not a marketer, so what the fuck do I know.

And really, boneless wings? Unfortunate, but it makes me think of the mutant chickens of KFC urban legend. Bred all breast with nary a beak or feather to be found. You know the story Drew, the one where they changed to KFC because they could no longer use the word “chicken” in their name? (Though, lets face it, you and I both know it’s because people tend to believe that if the word “fried” is omitted, the chicken will miraculously morph into health food, because as marketers know, people are just stupid. And though I’m not in marketing, Drew, I do firmly believe that a lot of people are indeed quite stupid – and how’s that for a digression.)

My point being that…

Hell if I know what my point actually was…  Maybe that it’s good you’re not called Boston Chicken?

No, I’m pretty sure that wasn’t it.

At any rate, thank you for taking the time to respond to my post, and hopefully the Habs will get far enough next year so BP can once more change it’s name to Montreal Pizza. Go Habs!

Sincerely,

Jazz

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Comments
  1. Big Brother says:

    Lol. Well live and learn. See lil sister you have ALL of corporate America reading your blog now. Be careful, you might get a visit from the MIB. ;o)

  2. pinklea says:

    Yep, you’re playing in the Big Leagues now, Jazz – and it looks like the series is currently at 2-1 in your favour. (I’ve got ten bucks on you to win, by the way. No pressure or anything…)

  3. Rachel says:

    Maybe its a Yank thing; boneless wings aren’t really thought of as nuggets here, even though you’re technically correct. Herebouts, wings are heavily spiced and flavored chunks of breaded chicken. Nuggets are smaller, normally-breaded chicken ovals you find at fast food joints. Its a staple in most joints, regardless of actual restaurant theme. Maybe the CEO there is, or is heavily influence by, American sensibilities?

  4. Rachel says:

    er, edited to add: wings are heavily spiced and flavored chunks of chicken, sometimes breaded, sometimes actual wings. But not required.

  5. geogypsy2u says:

    So now you’re advertising twice for BP, for free. Hey Drew, how about some free pizza for this gal?

  6. mrwriteon says:

    Those BP guys won’t give you a rest will they? As an aside, the dumbest city councilor (I mean really dumb) in this place is the manager a Boston Pizza here.

  7. Jocelyn says:

    Kinda freaky to know they caught you out…but, hell, okay. All this breaded chicken talk has me wishing for falafel. At least that is what it is.

  8. lime says:

    ok, now that exchange just tickles my funny bone…which ironically is not a bone at all so we could plumb that for a bit too. 😉

  9. shammy says:

    As far as our local Boston Pizza goes, I’ve been there twice, both times with other people who wanted to go there, and both times I didn’t like the food. So If the BP people read this…. I won’t be going back, even though the nearby BP is owned by a locally grown hockey star.

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